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Going beyond social to see what people have searched for can give you stories that identify changes in behaviour, such as the kind of spikes we saw as lockdowns hit us last year: spikes in searches for cutting your own hair or how to bake bread, for example. When we look at the top "How to start a … podcast" queries in the past year, the top responses were “How to start a sports podcast” and "How to start a true crime podcast."
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" How to start a podcast" reached a record high in search trends in 2020 in the US, and "What do I need to start a podcast?” spiked by 90 per cent in the same period. There are billions of searches every day, and Trends really allows you to go beyond the echo chamber of social media data to see what the world really cares about. Rogers: I work with Google Trends data, which I would argue is the largest publicly available journalistic dataset in the world. So as the competition heats up, how can audio producers harness public data to meet audience needs?
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Interest in creating podcasts is growing, says Simon Rogers, data editor at Google News. I asked five experts to share the audio trends and habits they encourage producers to implement now, as well as those they should prepare for in the not too distant future.įinding your niche as interest in podcasting continues to grow We were able to attract a lot of people into the city to record here because it was a common ground for everyone to meet.The audio industry is in the middle of a transformation: social audio is emerging there is more investment and consumption of podcasts, and traditional radio listening is showing resilience in this mix. Texas happened to be the middle ground between the East Coast and the West Coast. The amount of facilities across the United States that had a million-dollar setup was maybe 10 or 15.
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“It was a pivotal point in music,” Prieur says of this time period, “when we were just transitioning from tape to Pro Tools.
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“Most of the time, if you go work with an artist, they're going to put in your face how many plaques they have, or how many Grammys they have (.) if they can do it and get that level of spotlight, why can't the engineer or the producer?” –Ryan "Killshot" Prieur tweet thisĪt the time, Pro Tools and other types of recording software had just been introduced to the world, and only a handful of recording studios had the optimal equipment to make the move from tape machines to computers seamless - Dallas Sound Lab being one of them. In the late '90s and early 2000s, several artists recorded albums at Dallas Sound Lab, including Badu, Destiny’s Child and Stevie Ray Vaughan. Prieur studied music production and audio engineering at Mediatech Institute, a school founded by Russell Whitaker, who also founded Dallas Sound Lab. After enough times of us actually getting the end result of a song, I was like, ‘Yo, I think I could actually learn how to do this.’” “We had a shitty little $15 USB microphone, and I had FL Studio on my computer. “It started with me just recording some homeboys at our house,” Prieur says. "You can spend three hours on YouTube watching videos, or you can spend 30 minutes in my template and watch the tutorial I included.” It tells you ways other engineers utilize the signal flow or ways you could take it and expand upon the signal flow. I have set up, so even if you've never recorded in Pro Tools or know nothing about it, it tells you what you should target for your loudness. And then gain staging is the volume at any given stage of the signal. “There are two major things to understand in the recording world,” Prieur says.
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This past November, Prieur released “Killshot’s Recording Cheat Code,” a stock template for ProTools. Now, he’s on a mission to help fellow engineers and producers streamline the recording process. He has worked with the likes of Bobby Billions, No Cap, Key Glock and Erykah Badu and graduated valedictorian last year at MediaTech Institute. Better known as Killshot, Prieur has built an impressive resume in his 25 years. Joining the ranks of Dallas’ legendary music industry contributors is an audio engineer by the name of Ryan Prieur.